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Broadcasting & Cable Report: "General Hospital Has Seen The Most Improvement of Any Soap"

A new, in depth report from Broadcasting & Cable touts ratings stabilization and/or growth among the four remaining daytime soap operas, while singling out ABC Daytime's General Hospital as the sudser which has seen the most growth this season. From the article:


So far this season, General Hospital has seen the most improvement of any soap, climbing 21% in households to a 2.3 from a 1.9; GH is up 7% among women 25-54, to a 1.6 from a 1.5.

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Here's what the report revealed about ratings for the CBS sudsers this season:

CBS’ soap leader, The Young and the Restless is steady both in households at a 3.6 and women 25-54 at a 2.2. Among the younger female demos, Y&R is flat among women 18- 34 and down 6% among women 18-49. The Bold and the Beautiful, CBS’ other remaining soap, is up 4% to a 2.6 in households, and up 14% among women 25-54 to a 1.6. B&B is steady among the younger female demographics, which are important to advertisers but less available in daytime than older women.

As for NBC's Days of Our Lives, the article reports:

Days of Our Lives, whose Bo and Hope characters were once the darlings of daytime TV, is steady both in households at a 2.0 and among women 25-54. The show is down 14% among the younger female demographics comprised of women 18-34 and women 18-49.