The View Drops 20 Percent Among Women 25-54 This Season

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The View ain't so rosy right now at ABC Daytime, at least not when discussing the lineup's marquee chatfest! A new report on the state of daytime from Broadcasting & Cable reveals the 16-year-old talk show has seen significant ratings dips this season. From the report:

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This season, The View has declined 7% in households to a 2.6 from a 2.8 and has dropped 20% among women 25-54 to a 1.2 from a 1.5.



It's no wonder they're all but cleaning house over there. Said Executive Producer Bill Geddie in the article:

“This will be our sixth major incarnation,” says Bill Geddie, The View executive producer. “We’re not looking to replace Joy, because she’s irreplaceable. We’re not necessarily looking for an unknown or for someone young. We are looking for someone who is interesting and different in their own right.”


Will yet another co-host shakeup help stop The View from bleeding out? Sound off in the comments!

Photo credit: ABC