Although things are improving for daytime dramas, the time of big budget, bells and whistles (montages set to Top 40 music, splashy locations shoots) are likely forever behind us. In a new report from Broadcasting & Cable on the state of daytime, The Young and the Restless showrunner Jill Farren Phelps revealed how her sudser has had to adapt. From the article:
“We now have to do a great deal more for a great deal less,” says Jill Farren-Phelps, Y&R 's executive producer. “It’s been very difficult to have to lose some of the tried-and-true tricks that I used to be able to use to make audiences feel a certain way, such as original music. Now we have to do other creative things to excite the audience. We’ve done a lot to make it move faster without disrupting our core audience.”
How are you feeling about recent creative changes at Y&R? Sound off in the comments!