Katie Gets a New Executive Producer - Daytime Confidential

Katie Gets a New Executive Producer

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Katie Couric

More backstage drama for Katie Couric’s talk show. Deadline is reporting Michael Morrison, who joined Katie in January as executive producer, is leaving and will be replaced by Rachel Miskowiec. The article goes on to chronicle Katie’s freshman struggles.

After a strong opening, the show slipped in the ratings. Its numbers eventually leveled off and Katie remained No.1 in households among all freshmen for the entire season but it has been running neck and neck in households and total viewers with fellow rookie Steve Harvey, which has been edging Katie in the key women 25-54 demographic. Katie also has been struggling with its identity, with Couric, who also serves as exec producer, reportedly pushing for news-making interviews and more serious journalistic approach normally reserved for in-depth news programs like 60 Minutes as opposed to daytime TV’s conventional emphasis on lighter fare and celebrities.