It looks like Good Morning America’s dominance over the wounded Today is becoming more permanent. According to The Hollywood Reporter, GMA ruled the ratings roost during May, in both total viewers and the 25-54 adult demographic. It was GMA's biggest win over their NBC nemesis since 1994.
GMA averaged 2.1 million viewers in the key demo, up 2 percent from the same period last year and 110,000 viewers north of Today. The last May sweep that saw a victory of that size was in 1994. CBS This Morning came in a distant third, just under a million shy of GMA.
Photo Credit: ABC