Lifetime is prepping for a multi-platform, bilingual, sneak peek for Marc Cherry and Eva Longoria’s Devious Maids. The sudser will debut across multiple platforms, including the Lifetime video watch app; myLifetime.com; A&E Networks’ distribution partners’ VOD services, sites and apps, in both English and Spanish on June 9.
This marks the first time any network will offer a pre-linear sneak peek in both languages. Following the premiere, Lifetime will make each episode of Devious Maids available in both English and Spanish across these platforms the day after its Sunday 10 pm EST airing. For its linear telecast, Devious Maids will be available in Spanish to standard definition viewers via the second audio program service.
“We are thrilled to work with our distribution partners on making Devious Maids available in both English and Spanish to maximize the show’s crossover appeal among the broadest range of their customers,” said Rob Sharenow, executive vice-president and general manager of Lifetime.
Devious Maids stars Ana Ortiz, Dania Ramirez, Roselyn Sanchez, Edy Ganem and Judy Reyes as the titular housekeepers, who become embroiled in a murder mystery, while working in the homes of the rich and the wanton in Beverly Hills. All My Children legend Susan Lucci also stars in the series.
Devious Maids debuts June 23 at 10 pm EST on Lifetime.