Matt Lauer finally got his sit-down with embattled celebrity chef Paula Deen on Today. The Southern cuisine connoisseur skipped out on their previously scheduled interview on Monday, claiming “exhaustion”. This was after admitting in a deposition to using the N-word in the past.
Since the revelation, The Food Network dropped Deen from its stable of chef and sponsors began to jump ship. Deen tried to do damage control, but based on the PR and branding experts USA Today consulted about her appearance, Deen’s image now provides mixed results at best. The experts provided the newspaper one word assessments, as well as more in-depth analysis.
David Johnson, CEO of Strategic Vision, a Suwanee, Ga.-based public relations and branding agency
One-word assessment: "Bombed"
Allen Adamson, managing director of Landor Associates, a branding agency
One-word assessment: "Well-rehearsed"
Watch Lauer’s interview with Deen after the jump!