This is getting a bit ridiculous. Prospect Park has issued yet another press release regarding a change in scheduling/roll out for new episodes of All My Children and One Life to Live. Since, even with two journalism degrees and a right amount of horse sense, I still have trouble paraphrasing these logic-defying releases, I'm just gonna post the latest one verbatim:
Mondays are now soap days, with more choices, and more flexibility. Beginning next Monday, July 1, 2013, TOLN (The OnLine Network) will release ALL of the week’s highly-rated “All My Children” and “One Life To Live” episodes on Mondays via Hulu, Hulu Plus and iTunes. The new schedule means that TOLN will run all episodes on Mondays, and not stagger runs of “All My Children” on Mondays/Wednesdays, “One Life to Live” on Tuesdays/Thursdays and “MORE AMC/OLTL” on Fridays. Now viewers will be able to choose to watch one episode each day or binge view some or all of that week’s shows at once starting each Monday. Together with the MORE shows, viewers can play or save up to six TOLN programs per week—all available on Mondays – providing even more flexibility to watch anytime, and anywhere.
Memo to Jeff Kwatinetz: Dude, ya gotta figure this ish out! I am not shading here. I truly want these shows to succeed—especially All My Children, which is telling better stories than it did during its last decade on ABC Daytime—but one press release after another, alerting the world to lawsuits over dead soap characters, schedule changes, cuss bans, etc. is starting to make this operation look a bit like a traveling circus.
Just figure SOME sort of strategy out and stick with it for awhile! I get that this is a brave new world and yada yada yada, but I don't see Netflix altering House of Cards' strategy every other day. Enough. Seriously, enough.