Matt Lauer’s Paula Deen Interview Greases Today’s Ratings


It seems Paula Deen still has at least one successful recipe in her proverbial recipe box, at least when it comes to TV ratings. Deen’s much anticipated interview with Matt Lauer helped cook up Today’s best ratings against Good Morning America since November, according to The Hollywood Reporter. Today beat GMA by 168,000 total viewers, and in the 25-54 adult demos as well.

Today saw another victory in the targeted adults 25-54 demographic, again topping GMA by 168,000 with a total of 1.876 million viewers and a 1.6 rating. GMA averaged a 1.4 rating. Wednesday's Morning show ratings were also likely affected by the half-hour special report on the Supreme Court rulings on gay marriage. It aired live during the broadcasts on the west coast. Final ratings will come in on Friday, July 5.