The Nielsen ratings continue to confirm going scripted was a smart move for Viacom's BET. The original TV-movie/pilot for Mara Brock Akil's Being Mary Jane was watched by 4.013 million viewers on Tuesday night.
The soapy drama, starring Gabrielle Union as a neurotic TV journalist (Is there really any other kind?) with complicated work/life/family issues, hit a 2.0 among adults 18-49 and was the second highest-rated program on television for the night; No. 1 on cable.
Being Mary Jane boasted several soap stars among its cast, including The Bold and the Beautiful's Aaron D. Spears and The Haves and the Have Nots' Tika Sumpter. The 90-minute project's lead-in, soap-com The Game, also did impressive business for BET, with almost 3.6 million tuning in for its mid-season premiere.
Photo credit: BET