Scandal's Multiplatform Viewing Up a Whopping 91 Percent Over Last Year

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ABC's Scandal is no longer merely a social media hit. The fast-paced sudser is a bonafide ratings juggernaut.

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While 10.5 million total viewers watched the premiere (Live + Same Day), an additional 2.8 million were added from timeshifted viewing (Live + 3 Days). Three million people tuned in for the encore episode of the Season 3 premiere and 1.4 million watched the Shonda Rhimes vehicle on ABC.com and Hulu during the first five days.

Year to Year: Scandal’s total multiplatform viewing grew by 91% over its season premiere last year.  Even without the inclusion of this year’s encore, Scandal’s TV viewing grew 51% and online viewing nearly tripled (+186%).

Photo credit: ABC