Good Morning America Breaks Today's Hold on Halloween Ratings

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Matt Lauerdressing up as Baywatch'sPamela Anderson wasn't enough to prevent Good Morning America from dethroning Today from its long held station atop the Halloween ratings. According to The Hollywood Reporter, it is the first time ever for Good Morning America .

GMA notched its Halloween win for the first time ever in viewers and the first in the key news demo since 1991. Fast Affiliate data gives the show 5.412 million viewers, 713,000 more than Today (4.699 million).

Photo credit: ABC