Days of Our Lives fans sitting shiva over news Alison Sweeney is exiting the soap, can cheer up some. NBC announced on Wednesday the almost 49-year-old serial has been renewed through 2016. In a released statement NBC Entertainment President Jennifer Salke said:
Days of Our Lives continues to be a fan favorite for the daytime audience and we are thrilled to keep it going through its 50th season. Days has shown year-to-year increases in key female demographics and remains both relevant and fresh creatively due to the hard work of the producers, writers, cast and crew who have worked tirelessly to make Days the ratings success it is today.
Senior executive VP Programming for Sony Pictures Television's Steve Kent stated:
Having won the Emmy Award for outstanding daytime drama, Days of our Lives continues to deliver on its legacy of quality storytelling. We appreciate NBC’s continued support and are excited to celebrate the show’s 50th anniversary with our generations of dedicated fans.
Long live the daytime soap opera!