Ratings, Rants and Raves: The Young and the Restless Hits New Low Among Female Viewers 18-49

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The news isn't good coming out of CBS Television City for The Young and the Restless the week of April 14-18 (Source: Soap Opera Network). While Y&R spiked among total viewers to the tune of 146,000 over the previous week (+341,000 year-to-date), the sudser hit a new low among female viewers 18-49.



For the second week in a row, Y&R tied its all-time lows among the W18-49 and W18-34 demos. In households, things held steady. This is extra disheartening, because the numbers were for the week Y&R put on the glitzy Chelsea By Jabot Fashion show, complete with crossovers from The Bold and the Beautiful's Rick (Jacob Young) and Caroline Forrester (Linsey Godfrey).

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Elsewhere in Genoa City, Stitch (Sean Carrigan) and a newly-separated Victoria (Amelia Heinle) began officially dating. Jill (Jess Walton) gave in to Colin's (Tristan Rogers) charms. Ian Ward (Ray Wise) returned to wreak more havoc. Ashley (Eileen Davidson) and Traci (Beth Maitland) returned for Abby's (Melissa Ordway) engagement party and Shick (Sharon Case and Joshua Morrow) grew even closer.

I figured this would have been a bofo ratings week for Y&R. I loved Chloe (Elizabeth Hendrickson) and Chelsea (Melissa Claire Egan) trying to claw the couture off one another. Neil (Kristoff St. John) and Hilary's (Mishael Morgan) stolen kiss was hot. Plus, the visit from the Forresters was fun. 

I was over the Ian Ward stuff before it even started. Wise is a great actor, but this character was never needed. Additionally, centering an Abbott family gathering on the most boring couple in soaps was also a tough sell. 



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B&B managed to climb more among total viewers than any other daytime soap. An extra 186,000 pairs of eyeballs tuned in over the previous week. The 30-minute Bell family sudser was up 239,000 year-to-date.

B&B held steady in households, but dipped among the key female demos. It's weird seeing B&B in third place among W18-49 and tied for last among W18-34, when it's so obviously the best daytime soap on the dial right now.

A pregnancy scare and a stolen truck trailer rocked the Liam/Hope/Wyatt (Scott Clifton, Kim Matula, Darin Brooks) triangle the week in question. Meanwhile, Brill (Katherine Kelly Lang and Don Diamont) basked in their afterglow.

Later, Brooke faced off with Katie (Heather Tom) over her attempts to get her ousted from the co-veep job at Forrester Creations. Brooke paid her meddling sister back, by trying to convince Karen (Joanna Johnson) to fire Katie as CEO of Spencer Publications.

On the frothier side of SoCal, Maya (Karla Mosley) was being a busybody about Oliver's (Zack Conroy) budding relationship with Aly (Ashlyn Pearce). This story is definitely B&B's weakest link, but is still sorta fun and should heat up just in time for summer.

Seriously, Brad Bell and Co. are doing everything right. Their ratings should be much higher. Maybe a nice visit for sexpot Steffy Forrester (Jacqueline MacInnes Wood) would spike those demos?



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General Hospital fell a paltry 8,000 among total viewers, but was up for the year by 91,000. GH held steady in households, but fell among W18-49. Among W18-34, the ABC sudser was daytime's top soap. GH was only separated from Y&R among W25-54 by three-tenths of a ratings point.

In story, the dastardly Obrecht (Kathleen Gati) continued to dangle Lante's (Emme Rylan and Dominic Zamprogna) missing embryo over their heads. Liz (Rebecca Herbst) moved in with Nikolas (Tyler Christopher), much to Ric's (Rick Hearst) chagrin. Michael (Chad Duell) went around screaming his head off, like a child who's ice cream cone had been knocked to the ground.

Jordan (Vinessa Antoine) became gainfully employed. Patrina (Jason Thompson) and Teresa Castillo) learned the sex of their baby. It looked like Carlos (Jeffrey Vincent Parise) was going down for AJ's (Sean Kanan) murder. Maxie (Kirsten Storms) almost kicked Nathan (Ryan Paevey) out.

Spencer (Nicholas Bechtel), my new fave soap character, took on his Uncle Sonny's (Maurice Benard) enemies. It was a good thing too, since Sonny is screaming at dead Quartermaines. Speaking of the Q's, Ned (Wally Kurth) returned to do battle with Luke (Tony Geary). 

I need GH to streamline things a bit, as well as focus on sharpening storytelling among the young adults (More on that in a column to follow!) Obrecht and her merry assortment of Lante post-Easter eggs has become silly. The daughter of Luke and the son of Sonny should be involved in their fathers' approaching civil war, not this farce.

Sonny must be off his meds, because he's never felt this much guilt over a criminal act! Heck, he watched one wife blow up before his eyes, and he never thought about turning himself in to the authorities for his myriad of wrong-doings. Killing the blue blood sperm donor who created Michael really has the Dimpled Don this shook?

I do love Ava (Maura West) using Sonny's silly tantrums to prove who is really running things in Port Charles. I'm ready for Ava to trick Sonny into a marriage of inconvenience, then have Kevin Collins (Jon Lindstrom) fit his ass for a straitjacket. Michael too, if he doesn't stop all that constipated yelping.

Photo credit: ABC






Days of Our Lives was up 60,000 total viewers, but fell year-to-date by 43,000. DAYS also climbed in households and among W25-54. Among the other key female demos, DAYS held steady.

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Rafe (Galen Gering) almost messed things up for Salem's Scooby Gang, by going after Nick (Blake Berris) the week of April 14-18. A stubborn Gabi (Camila Banus) continued to defend her slightly-sociopathic ex to anyone who would listen. Speaking of sociopaths, Liam (Mark Collier) was busted by Nicole (Arianne Zucker), yet he managed to turn the tables on the scrappy lass.

Dr. Dan (Shawn Christian) was convinced Theresa (Jen Donovan) was behind his career woes. Will (Guy Wilson) went off on a meddling Sami (Alison Sweeney), Brady (Eric Martsolf) told Theresa it was over. Eric (Greg Vaughan) revealed to his mom he was getting married to an ex-porn star. Hope (Kristian Alfonso) and Aiden (Daniel Cosgrove) planned a gala and pics of one of EJAbby's (James Scott and Kate Mansi) trysts materialized.

Anything to do with Gabi, Nick, Sami and the Super Gays continues to be good soap. Nick must be packing 10-and-a-half curved inches, for Gabi to keep buying whatever he's selling.

Liam is a delightful baddie. It's great Nicole was the one to bust him. Takes a nut job to know a nut job!  I still roll my eyes about so many people giving enough of a damn to come between the epic love of Dannifer. At least the side stories orbiting the nauseating pair are entertaining.

The fallout from EJAbby will be epic. DAYS is setting up their storylines like a nail-biting game of Jenga. All it takes is one false move and everything will come crashing down around Salem.

There are a few stories that need work. Kristian Alfonso should complain to SAG-AFTRA about being forced to do scenes centered on a Catholic Church gala. See you next Ratings!