INTERVIEW: CBS Daytime's Angelica McDaniel on The Talk's Success, Bold & Beautiful Triangles and The Future of Y&R

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The Daytime Emmys were a night of triumph for CBS Senior Vice-President of Daytime Angelica McDaniel. The Young and the Restless won more awards than any other soap—not to mention in the program's history — including the Emmy for Outstanding Show.

On the Emmys red carpet, McDaniel shared the secrets to the Tiffany Network's success in Daytime, teased Eileen Davidson's return to Y&R and discussed the appeal of The Bold and the Beautiful's love triangles.

Daytime Confidential: CBS dominated the Daytime Emmys this year. What is the secret to your success?

Angelica McDaniel: It’s a culmination of everyone’s hard work and at the end of the day we have people who produced over a thousand episodes this season. Nobody rests on their laurels and everyone is passionate about these five shows and we strive every day to say, "How can we make tomorrow bigger, better and bolder than we were today?”  And so really, the credit goes to everyone who put their blood, sweat and tears into the shows. It requires so much sacrifice. We have hundreds of episodes and we’re just so thrilled to be able to recognize all of their work. We got nominations for every show across the daypart.

DC: This was a breakthrough season for The Talk. It’s become a fun, provocative show with clips that go viral. What has it been like watching the show grow from the beginning?

AM: It’s really exciting to see The Talk grow. We kicked off the season strong with each of the women revealing a secret. We have a lot of those outlandish moment: Sheryl [Underwood] with her comedic timing is above and beyond anyone else in the daypart. But this is the first time that all of the hosts are nominated and I’m so happy for them and so proud because at the end of the day we really work to make a show where you as the viewer feel like you’re pulling up a chair to have a talk with them every day. So it’s really great to have our peers recognize how much fun and vulnerability and truth they bring to daytime.

DC: Can you preview what’s coming up for The Young and the Restless and The Bold and the Beautiful, and what your strategies are for each of those shows?

AM: For The Young and the Restless, I’m very excited to have Eileen [Davidson] coming back. We’ve been working on that for almost two years, so I’m thrilled to have her back. We’re going to start focusing...Y&R used to be so great on strong women in business.  It’s really about the women getting some of their power back and starting to see them flex that muscle. Also business stories in general, it’s not about the day-to-day of the business. It’s about the implications and the twists and the stakes that it sets up for Newmans versus Abbotts. And we’re going to start to see it’s really about the women coming in and being a powerful force on Y&R. As for The Bold and the Beautiful, very exciting news. Casey Kasprzykjust got a promotion to supervising producer, so he’s an inspired vision on that show and a great voice. I’m very excited about that. On camera, I always say Brad [Bell]'s the king of the love triangle. He’s able to keep the triangle going for years and years. But now it’s a quadrangle with Katie and Ridge and Brooke and Bill. So I’m looking forward to more love messiness, more beautiful locations.

DC: Bold has been growing ratings-wise this year. What do you think accounts for its rise, especially among young women which were never the show’s traditional strength?

AM: I think a love triangle always pulls people in whether it’s in daytime, primetime cable or network. People love to root for a couple. You want to be team fill-in-the-combined-names. Bold has always excelled in the love triangle, and they’ve got some really hot, strong ones that they’ve been doing the last year and beyond.  Also, the soap is aspirational. It’s set in Los Angeles. People want to live in Los Angeles. They want to see the fashion, see the sunshine, see the great locations. So those are some of the reasons that have really set The Bold and the Beautiful above and beyond the competition.

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