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USA's New Soap Wants to Know #AreYouSatisfied?

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Have you ever stopped to think if you are truly satisfied with your relationship? The USA Network has designed an ad campaign for its new primetime soap Satisfaction to help you answer that question!

Satisfaction follows the story of a married couple who have it all, but it may not be enough. The series stars The Glades alumni Matt Passmore and The Devil Wears Prada stand out Stephanie Szostak as Neil and Grace Truman.

Satisfaction has joined forces with VICE Media and HowAboutWe for it's groundbreaking media campaign. VICE will assist USA with a three-part docuseries that willl feature "real people and experts exploring their authentic views around modern love: how tech has changed “the chase;” the evolving definitions of commitment; and how self-actualization enriches relationships."

HowAboutWe is a popular online dating site and will produce several advertorials for the series. The company will also hold a "date night" screening of Satisfaction in Chicago (7/8), San Francisco (7/9) and New York (7/16).

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In addition to these innovative ways of marketing, USA has created a microsite for the series which includes:

  • The Satisfaction Confessional Wall: which asks viewers to join the conversation, responding to weekly thought-provoking questions with personal, anonymous posts.
  • The “Satisfaction Index:”  Part game, part personality test that measures users' level of satisfaction and creates sharable social content from the results.
  • “Pillow Talk:” A weekly live chat with producers, stars and experts.
  • Modern Love Confessionals: Real first-person commentary filmed by esteemed documentarian Phil Griffin, featuring 11 different couples (of all orientations) who discuss their attitudes and ideas on modern love and what true satisfaction is. USA will feature on-air spots that drive users online to join the conversation.

Satisfaction premieres July 17 at 10E/9C on USA!

Photo credit: USA Network