Days of Our Lives' ratings are up and the Salem-centered soap is preening its proverbial peacock feathers.
DAYS matched a 14-week high among women 18-34 and tied for No. 1 in the demographic. The NBC soap was also up one percent over the same time last year among W18-49. So far this season, DAYS is up seven percent among W8-49, six percent in W25-54 and six percent in total viewers.