Katie Couric and Bryant Gumbel were iconic co-hosts of NBC’s Today during its long run as the dominant morning show. Today, Couric is at Yahoo and Gumbel has a show on HBO. What could bring the two together again? The Super Bowl, of course.
In a clever ad touting newfangled ideas, BMW promotes its new i3 car by using a classic Today clip from 1994 of Couric and Gumbel trying to figure out the meaning of the @ sign. It then jumps 21 years to the present day with the pair trying to figure out what i3 is.
I don't know about you, but I miss Couric and Gumbel as Today co-hosts. Watch their BMW i3 Super Bowl ad below!