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One Month The Bold and the Beautiful is Hot; The Next Month It’s Not

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What happened to The Bold and the Beautiful? The CBS fashion soap kicked off 2015 with an epic January, but its creative momentum sputtered in February.

In January, the Maya (Karla Mosley), Rick (Jacob Young) and Caroline (Linsey Godfrey) triangle breathed new life into a show that been weighed down by years of the trials and tribulations of Hope Logan (Kim Matula).

The story of Maya’s ascension to Forrester “matriarch” status was so good, Daytime Confidential’sJamey Giddens crowned her the Black Erica Kane. Maya’s rivalry with Caroline hit new heights as Rick hung his brazen lover's portrait above the Forrester mantle. Caroline reeled from Rick’s duplicity and grew closer with his stepbrother. All of the character driven drama was wrapped tightly in a battle for control of Forrester that ended with Rick stealing the throne from Ridge (Thorsten Kaye).

Liam’s (Scott Clifton) fury at Rick’s treatment of Ivy (Ashleigh Brewer) and Caroline laid the groundwork for what fans anticipated to be a new chapter in the fight for control of Forrester. All this soapy goodness was made possible by Brad Bell being forced to refocus after the departure of Matula and the temporary exit of long-time muse Katherine Kelly Lang (Brooke).

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That brings us to February. Rick and Maya went from being the new king and queen of Forrester, to a pair of silly, smirking, petty caricatures. Liam and Bill's (Don Diamont) attempt of a hostile takeover of Forrester Creations lacked logic. Why exactly do they need Steffy (Jacqueline MacInnes Wood), Thomas and others to sell them their shares, when they could all simply team up and vote Rick out?

It's been fantastic having Steffy back, but the whole, I'll-Only-Help-You-Stop-Rick-If-You-Reunite-With-Me thing feels contrived. A beautiful bombshell like Steffy couldn't find some French hunk in Paris? She's seriously still this hung up on Liam after all this time?

Then there is the return of Brooke Logan. Brooke is no longer just a slut, but a Sloppy Drunken Slut From the Valley. While I love soap drunks, Brooke’s latest storyline is turning out to be the exception to the rule.

As Daytime Confidential’s Jamey Giddens pointed out on last week’s podcast, the premise that both Brooke and Steffy are so desperate to be with men who dumped them reeks of sexism. The Bold and the Beautiful had the opportunity to pen stories of female empowerment, but didn’t.

As for Bill and Katie’s (Heather Tom) sudden wedding, that felt more like a February sweeps ploy. The Bold and the Beautiful has always been able to shift gears quickly, which can be both a huge plus and problematic.

In January, it was a strength when the soap focused on characters other than Hope and Brooke. In February, the ability to dramatically change so quickly proved a weakness, as logic was thrown out the window, characters became caricatures and Steffy and Brooke became obsessed with licking Liam and Ridge’s respective lollipops.

Let’s hope The Bold and the Beautiful in March is more like January and less like February.