The View continues to cede its territory to The Talk.
The CBS Daytime program topped The View in both viewers and women 18-49 for the second time in four weeks, according to Nielsen live plus same day ratings for the week ending April 3.
Roughly 2.55 million people watched The Talk the week in question. The View averaged 2.49 million for the same ratings period.
The Talk averaged a 0.7/05 among women 18-49, putting it 17 percent ahead of The View, which netted a 0.6/05. This is The Talk's fourth win this season over The View in viewers and its second win among W18-49. Last season, The View easily dominated The Talk in total viewers and in key demos.