Chuck Pratt turned CBS Daytime's The Young and the Restless on its generally traditional head last February by launching storylines featuring a plane crash, roof cave-in and a serial killer all in the same Sweeps period. I hear the lover of soap operatic "shock and awe" campaigns is about to do it again this November!
Setside moles tell me Y&R is planning a "Prattastrophe" of epic proportions for the all-important month when ratings help determine a television program's advertising rates. Look for an explosion of some sort and the debut of a glamorous new set, rumored to be the Newman Enterprises Ballroom. Oh, and there may just be casualties!
Pratt took over Y&R head writing duties from newly-hired General Hospital top scribes Jean Passanante and Shelly Altman in late 2014. After a rather quiet on screen debut from the man who gave us a CGI tornado on All My Children, Pratt finally put his stamp on the CBS soap during February Sweeps.
While many fans and critics (including the one writing this blog post) were initially appalled by Pratt's post-February Sweeps 2015 take on the show, Y&R has consistently risen in the Nielsens since that time frame. As of the week ending August 14, Y&R was up nine percent in total viewers over last year. In addition to writing daytime's No. 1 soap, Pratt shares executive producer duties with Jill Farren Phelps.