It might be easier for a prophet to be accepted in his hometown than on daytime television. Broadcasting & Cable is reporting TD Jakes' daytime talk show showed significant declines on the second day of its four-week test.
According to B&C's report, the Tegna/Debmar-Mercury talker fell by 11 percent during its second airing in test markets last week. A 71 percent decline on Atlanta's WXIA station is seen as a significant factor in the fall off.
The TD Jakes Show averaged a 0.8/2 in the Nielsens as of its second day and was losing 42 percent of its lead-in's audience. The televangelist's talk show was down from the same time period last year by 27 percent for the four test markets. In daytime's crucial women 25-54 demo, TD Jakes averaged 0.3/2, dropping 50 percent on its second day.
Jakes has built quite the spiritual-based media empire from his Dallas, Texas-based mega-church, The Potter's House. His brand already boasts multiple New York Times Best-Selling books, movies and religious-themed television programming. Debmar-Mercury is hoping Jakes' appeal will extend to daytime.
Photo credit: Debmar-Mercury