Fifty never looked so good...or at least in the last 20 months. Days of Our Lives' 50th Anniversary celebration helped it earn 2.71 million viewers, the week of November, 2-6. It was the NBC soap's biggest viewership since February 17-21, 2014, when it hit 2.836 million viewers.
Days of Our Lives also grew in the all-important 18-49 demographic. Week-to-week it was up 10%.