Days of Our Lives Hits 20-Month Ratings High

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Days of Our Lives

Days of Our Lives

Fifty never looked so good...or at least in the last 20 months. Days of Our Lives' 50th Anniversary celebration helped it earn 2.71 million viewers, the week of November, 2-6. It was the NBC soap's biggest viewership since February 17-21, 2014,  when it hit 2.836 million viewers.

Days of Our Lives also grew in the all-important 18-49 demographic. Week-to-week it was up 10%.