Being a daytime soap opera fan can be a roller coaster of emotions. There are storylines and characters we love, love-to-hate and just plain hate. But how much does something like "hate watching" really impact a TV show's viewership?
In a recent article reported by Variety, the data startup Canvs reveals there can be a direct correlation between expressions of hate by fans and viewership.
A key finding: For every percentage point increase in “hate” responses, there’s a 0.7% increase in viewership for the next segment of a show in reality and drama genres. That’s more than double the power of “love,” for which a 1% increase corresponded to a 0.3% viewership boost for dramas and 0.2% uptick for reality shows.
“If you can’t stand a Kardashian, you are more likely to watch the show next week,” said Canvs founder and CEO Jared Feldman. “‘Hate’ is largely seen as negative — every network wants to reduce their negative scores on social media — but this study flips that logic on its head. You actually need ‘hate.'
In a world of declining soap opera viewership the article made me wonder: how many soap fans are watching The Bold and the Beautiful, Days of Our Lives, General Hospital or The Young and the Restless out of habit, love or because there is a character or storyline they hate?
How about you? What is it that motivates you to watch a specific show?