Call it the Carlivati effect! With the head writer's efforts to wrap up tales from the previous regime, and a few new storylines (like those dueling doppelgangers!) beginning to percolate on screen, NBC's Days of Our Lives saw a spike in the Nielsens the week of August 21-25.
DAYS went up a whopping 117,000 total viewers over the previous week. The soap's Sony corporate cousin The Young and the Restless was the only other soap to gain total viewers for the week in question (+197,000). DAYS, however, was only down by -18,000 total viewers over the same time period last year, while Y&R was off by a staggering -306,000.
The Bold and the Beautiful and General Hospital were down by -50,000 and -68,000 total viewers respectively over the previous week. B&B was down -317,000 over the same time last year. GH was off by -221,000.
Now for the demos. Y&R tied it's all-time low in women 18-49. B&B and GH hit new lows for the fourth and seventeenth week respectively. Y&R and GH also tied their record lows among W18-34.