The week of July 16-20 was kind to fans of General Hospital, according to Soap Opera Network. GH was the only soap that showed growth in total viewers for the week and the year gaining 17,000 total viewers from last week and 88,000 total viewers from last year. It would seem that folks are finding the Nelle/Michael (Chloe Lanier, Chad Duell) wedding farce and Carly’s (Laura Wright) time spent at Ferncliff compelling storytelling.
The numbers however, were not as positive in the key demos as the ABC soap posted slight decreases in both the women 18-34 and 18-49 groups.
Days of Our Lives continues to show growth for the year in total viewers and all key demos posting an increase of 151,000 viewers from last year as the "Summer of #Cin" continues. At the same time, the NBC soap was actually down in total viewers and all key demos for the week. In fact, it tied an all time low in its household rating.
How is it possible to be up 151,000 total viewers from this time last year and tie your all time low you might ask? It’s all about the rounding. The ratings we see are a bit different. DAYS stands at 1.54 for the week, but was rounded down to a 1.50 as they are only reported to a tenth of a point in other publications. This time last year, DAYS posted a 1.47 rating. which was rounded up to a 1.50. Thus, DAYS ties its “all time low”. A little “inside baseball”. I love the numbers and thought a few of you might as well!
The Bold and the Beautiful dropped 49,000 viewers for the week and is down 107,000 viewers from this time last year. The CBS soap posted gains in both key demos and regained sole possession of second place amongst women 18-34 and 18-49. Did younger viewers warm to the Romeo and Juliet tale of newbies Xander (Adain Bradley) and Emma (Nia Sioux)? Maybe these viewers were more apt to enjoy Zoe’s (Kiara Barnes) story of unrequited love and stalking – with Emma as her focus. Either way, it’s good to see gains in the key demos for B&B.
I saved The Young and the Restless for last because it posted the most drastic loss of viewers of the four soaps. The CBS soap posted a loss of 44,000 viewers for the week, and a whopping drop of 336,000 viewers from this time last year. This particular week was action-packed and focused on “J.T.’s” plot to take down Victor (Eric Braeden). The week concluded with Victor and “J.T.” meeting for the ultimate showdown, with a cliffhanger for the Monday episode. The Thursday and Friday episodes were the highest rated of the week – close to 4.3 million – but the week as a whole continued a downward trend for the #1 daytime soap opera.
What do you think? Are the numbers for your favorite show reflecting your thoughts on the current storylines? Sound off in the comments below.