The week of July 23-27 brought good news for The Young and the Restless. (Source: Soap Opera Network) The #1 daytime drama posted the largest gains in total households for the week with an increase of 166,000 viewers. However, this gain still represented a 109,000 viewer loss from this time last year.
This week featured the hospital room wedding of Hilary (Mishael Morgan) and Devon (Bryton James). The couple reunited in marriage, mourned the loss of their baby, and reminisced about their relationship before she passed into the great beyond. The week of soapy drama resulted in no gains in the key demos and a tie for all time low in the ratings for women 18-34. Hilary's death has made for good soap, but it has not been very well received amongst fans due to the popularity of both the character and her portrayer. We'll have to wait for the ratings associated with the fallout to see if making this bold move was worth it.
The Bold and the Beautiful shared Y&R's good news. Daytime's number 2 show posted a week to week gain in total households of 80,000 viewers. It also saw a gain of 105,000 viewers from this time last year. Viewers were treated to the fallout of Liam (Scott Clifton) and Hope’s (Annika Noelle) make out session, and Steffy’s (Jacqueline MacInnes Wood) turn to Dollar Bill (Don Diamont). The CBS sudser held steady for the week with only minimal losses in the key demos, and a slight gain year to year in the women 18-34 demo.
General Hospital had the most difficult week as ABC's lone soap lost viewers week to week and year to year, as well as in total households and in all key demos - which was somewhat surprising as several storylines reached their climax. This week featured Jason (Steve Burton) and Franco (Roger Howarth) breaking Carly (Laura Wright) out of Ferncliff while, at the same time, Michael (Chad Duell) and Nelle (Chloe Lanier) were in a life-changing car accident. These are the payoffs soap viewers are supposed to live for. Do these numbers reflect a lack of interest in these climaxing storylines, or is something else impacting the ratings at GH?
DAYS continued to post gains in total households and all key demos year to year. Stefan (Tyler Christopher) stopped Abigail (Marci Miller) from having an abortion, Jennifer (Melissa Reeves) learned the truth, and Eve (Kassie DePaiva) confronted Ben (Robert Scott Wilson). It resulted in a gain of 23,000 viewers for the week and a whopping 173,000 viewers from this time last year.
DAYS also held steady or held slight gains from week to week and for the year in all key demos edging ever closer to GH, its third place competitor.
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