Ratings, Rants and Raves: Steffy’s Liberation Grabs Viewers for The Bold and the Beautiful

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Jacqueline MacInnes Wood

Jacqueline MacInnes Wood

Before we break it down, Nielson style, I thought I would give a shout out to all four daytime dramas. Each of the soaps showed growth either week to week or for the year in total households. ALL four shows demonstrated growth in the key demo: women 18-34 in BOTH weekly ratings and year to year! (Source: Soap Opera Network)

Now, for the rest of the story . . . Let’s begin with the trials and tribulations of Hope (Annika Noelle), Liam (Scott Clifton), and Steffy (Jacqueline MacInnes Wood) on The Bold and the Beautiful. The week of July 30-August 3 featured Steffy having the epiphany that she can live without a man and chose herself over Bill (Don Diamont) and Liam – which is a fresh take on female-centered storytelling if these stories were being written in 1972.

That said, viewers responded as B&B was the only daytime drama to gain in total viewers both for the week (+35,000) and year to year (+164,000). The CBS drama also demonstrated gains in the key demo of women 18-34.

Over at General Hospital, the culmination of three major stories continued to play out as Dr. Obrecht (Kathleen Gati) escaped and ran into Nelle (Chloe Lanier), who had left Michael (Chad Duell) to die. At the same time, Franco (Roger Howarth) and Jason (Steve Burton) took their one-man comedy show to Ferncliff to rescue Carly (Laura Wright) from the dastardly doctor at the horrible institution that was going to use ECT as a last resort treatment – I could go on for days about all the issues I have with this particular storyline, but that’s for another article. Finally, Brad (Parry Shen) and Nelle swapped babies after Brad and Lucas’ (Ryan Carnes) newborn baby Wiley died the very night they took custody of him. 

Parry Shen, Ryan Carnes

Parry Shen, Ryan Carnes

All of these many events resulted in a 105,000 viewer gain in total viewers for the week, but a decrease of 35,000 year to year. The ABC drama also demonstrated gains in the key demo of women 18-49, and took 2nd place from B&B.

Over at NBC, Days of Our Lives lost viewers for the week (-40,000), but demonstrated a 55,000 viewer gain from year to year as Abigail (Marci Miller) and Chad (Billy Flynn) continued to deal with the fallout of Gabi's (Camila Banus) meddlesome manipulations, and Claire (Olivia Rose Keegan) went upside Ben's (Robert Scott Wilson) head with a skillet. Is the Summer of #Cin losing its luster or simply plateauing before the fireworks launch at John (Drake Hogestyn) and Marlena's (Deidre Hall) wedding?

Marci Miller

Marci Miller

Let’s end our tiptoe through the ratings with The Young and the Restless. Hilary’s (Mishael Morgan) funeral and the FIRE that was the Shauna/Lily/Devon (Camryn Hamm/Christel Khalil/Bryton James confrontation resulted in a loss of 46,000 viewers for the week, and a small 3,000 viewer gain from year to year. This week for Y&R was supposed to be the big payoff from the aftermath of killing off a major character. What actually resulted is that Y&R showed the least impressive numbers – in terms of gaining viewers – of all four daytime dramas. Will the continued fallout of Lily’s reckless driving and Hilary’s death continue to fall flat?

Bryton James, Kristoff St. John, Christel Khalil, Daniel Goddard

Bryton James, Kristoff St. John, Christel Khalil, Daniel Goddard

Do these ratings reflect what you're loving and hating about your favorite show? Sound off in the comments!