The ratings for the week of September 3-7, 2018 have been released. (Source: Soap Opera Network) The good news is all four soaps showed positive gains in total viewers from last week. The bad news is all four soaps lost total viewers from this time last year. Let's get into it.
The Young and the Restless recovered somewhat from last week by adding 139,000 total viewers for the week (4.06 million/2.93), and showed positive gains for the week in all key demos. The rating ties its all time low for the second consecutive week, which could be somewhat confusing since the CBS soap actually bumped up .08 in the ratings for the week. The reason for the "all time low" marker is rounding of numbers. Last week, Y&R posted a 2.85 overall rating, which was rounded up to 2.9. This week, it posted a 2.93 overall rating, which was rounded down to 2.9. The other cause for concern is the whopping drop of 346,000 total viewers year to year.
An interesting note for this particular week. It featured Lily's (Christel Khalil) sentencing hearing on Monday and Tuesday. These two episodes were the most viewed of the week (4.25/4.11 million). However, the Monday episode did not count because of the Labor Day holiday.
The Bold and the Beautiful also bounced back a bit this week by adding 16,000 total viewers (3.27 million/2.38). In addition, the #2 daytime drama showed small gains in all key demos. Unfortunately, these gains did not impact their year to year numbers, as they were down 227,000 total viewers. The day to day numbers for B&B were pretty consistent across all five days as Hope (Annika Noelle) and Steffy (Jacqueline MacInnes Wood) went from bonding over babies to battling over their fashion lines at Forrester Creations. The Steffy vs.Hope storyline has been heating up since Liam (Scott Clifton) stopped being the obvious catalyst for their rivalry. Will the ratings keep inching up?
General Hospital (2.31 million/1.7) gained 590,000 total viewers, which is a bit misleading because they aired three repeat episodes the week prior. If you can turn a negative into a positive, GH had a somewhat minimal year to year loss compared to its CBS competitors (-66,000). The inclusion of only one re-run for this week also allowed GH to demonstrate gains in all key demos. The cause for concern here is those gains were somewhat minimal, even with the new content. They tied an all time low in women 18-34 (0.19/66,000). An interesting note for GH is they failed to gain back all the viewers they dropped from the prior, re-run laden week. Another note to make is the continued lag in the key demo of women 18-34. The soap tied its all time low of (0.19/66,000). Perhaps viewers were confused by the random appearance of reruns, or maybe they were not terribly enthused by the plight of Oscar (Garren Stitt) and his brain tumor.
Days of Our Lives (2.16 million/1.57) gained 2,000 total viewers as Will (Chandler Massey) regained his memory and Marlena (Deidre Hall) fought for her life. DAYS also lost viewers from this time last year, but did show the smallest loss of viewers (-38,000). The NBC soap remained fairly stagnant in the key demos, with some minuscule gains and losses in those categories.
For the first time in weeks, DAYS remained fairly consistent across the four days it aired. In previous weeks, DAYS trends downward throughout the week finishing, at times, with a loss of 300,000-400,000 viewers between Monday and Friday. This week featured the same trend, but with a much less steep decline (2.21 million vs. 2.09 million). The reason I mention this trend is it appears that folks are tuning in more days per week. A portion of DAYS' viewers have been tuning in on Monday, but lapsing by the time Wednesday rolls around. The loss of fewer viewers throughout the week appears to indicate that folks are becoming more likely to watch all week long. This slight trend shift could bode well for the NBC soap as it moves into what appears to be a very eventful new season.
What do you think? Do these ratings reflect what you thought about your favorite shows this week? Sound off in the comments!