The ratings are in for the week of October 29th-November 2nd, 2018. While everyone is down for the week and year to date in total viewers, The Bold and the Beautiful and Days of Our Lives are making moves in the key demos . . . let's get into it. (Source: Soap Opera Network).
B&B comes in at #2 in total viewers, down slightly for the week (-11,000) and a bit more year to year (-151,000). Pam (Alley Mills) and Quinn (Rena Sofer) fought for control of the Forrester household. Viewers also watched the aftermath of Ridge (Thorsten Kaye) launching Bill (Don Diamont) off the balcony, but evading arrest because, you know, everything is Bill's fault and Ridge can't be held responsible for his actions. #ForresterPrivilege. The CBS soap remained #2 in all key demos except for a slight move in women 18-34. A gain of 17,000 viewers for the week and 39,000 viewers year to year resulted in B&B eeking into the #1 position in the key demo. Even more impressive is the move to #1 was made on a week when The Young and the Restless also showed gains in the same key demo. One more interesting note: B&B almost held steady for the week in total viewers, even though its lead in lost upwards of 200,000 total viewers.
Y&R comes in at #1 in total viewers, down a more significant 170,000 viewers from last week and 361,000 viewers year to year. Lily (Christel Khalil) was sent packing to a prison home far, far, away and the Abbott family reeled from Ashley's (Eileen Davidson) sudden exit. The only shift for Y&R is the aforementioned shift into the #2 position among women 18-34, which both represented gains in viewers, but also the 13th straight week of tying an all time low rating. The show also posted a tie for an all time low rating in women 18-49.
Over at the Peacock network, DAYS has taken up residence at #3 in all of the key demos and still hovers just short of General Hospital in total viewers. For the week, the NBC soap was down 66,000 viewers for the week and 17,000 viewers year to year. Hattie's (Deidre Hall) Halloween Hijinks took center stage, Rex Brady (Kyle Lowder) and Sarah Horton (Linsey Godfrey) returned, and Chloe (Nadia Bjorlin) proved she is smarter than the average Belle (Martha Madison) by figuring out paternity secrets. The shift for DAYS in the key demos included women 25-54. I bring that demo up because it is almost always the one where DAYS lingers well behind the other three. It has been the rare occasion for it to be close in this demo, much less for it to shift into the #3 slot.
GH managed to hold on to the #3 slot in total viewers despite losing 54,000 viewers for the week and being down a shocking 537,000 viewers compared to last year. Laura (Genie Francis) announced her intention to snatch the mayor's office from Ned (Wally Kurth) and the Britch (Kelly Thiebaud) returned to Port Charles. As previously mentioned, GH has slipped to last place in all key demos, which also represents a series low in viewers women 18-49 and an 8th straight week of tying an all time low in the rating for women 18-34.
All sorts of extraneous variables exist that could be responsible for shifts in weekly ratings. The only factors we have to go on are trends and stories. GH and Y&R have been tying lows in demos for the past 2-3 months. One show is changing at warp speed and the other is moving at a snail's pace. Who knows whether pacing has anything to do with 2-3 months of key demo woes - I just notice trends and patterns.
What do you think? Do the numbers represent how you felt about your stories during the week of Halloween? Sound off in the comments!