The ratings are in for the week of November 5-9, 2018, and our computer screens are filled with some plus signs! (Source: Soap Opera Network). Three of the four daytime dramas are up for the week! Only one show is posting all time lows! My better half calls me Pollyanna for a reason. Let's get into it!
General Hospital posted the biggest weekly gains with an increase of 155,000 total viewers from last week as we watched Sam (Kelly Monaco), Jason (Steve Burton), and Curtis (Donnell Turner) infiltrate Ferncliff only to discover that Nelle (Chloe Lanier) is now inhabiting the room that was once assigned to "S.O.S." dude, AKA, Ryan . . . who escaped by drugging his twin Kevin (Jon Lindstrom) and taking over his life. Oh, and don't forget, this week also featured the return of "The Britch" (Kelly Thiebaud), and little Spencer (Nicolas Bechtel) rigging Grandma Laura's (Genie Francis) election.
The news is not quite so good for the year to year numbers. ABC's lone daytime drama (no, we don't count The View) lost 326,000 viewers. GH regained its #3 position in all key demos, but also tied its all time low for a 10th consecutive week in women 18-49 ratings (0.5) and a 9th consecutive week in women 18-34 rating (0.2). While I find Britt and Brad (Parry Shen) compelling, I was not so much thrilled with Sonny (Maurice Benard) once again playing the self-righteous villain . . . er, anti-hero . . . um, hero? I'm confused. Maybe viewers are too.
Days of Our Lives continued its slow, but steady trend upwards in viewers as it gained another 77,000 viewers for the week as Chloe (Nadia Bjorlin) figured out ALL of the business with Mimi (Farrah Galfond), Bonnie (Judi Evans), and Baby Bonnie . . . much to the dismay of Lucas (Bryan Dattilo), Rex (Kyle Lowder), and Sarah. Also, let's not forget during this week the Gab"i"/Abigail/Chad/Stefan (Camila Banus, Marci Miller, Billy Flynn, Tyler Christopher) continued to escalate towards the birth of baby #Gabigail.
A quick side note here: What a breath of fresh air Linsey Godfrey is as Sarah Horton. I know, I know, there are de-SORAS-ing issues, but the actress has really taken to the role and fits into the cast quite nicely.
DAYS is the only daytime drama to remain on the positive side year to year as it is up just a bit from last year (+50,000). In not as great news, the NBC soap was knocked back down to #4 in all key demos by losing small numbers of viewers and/or remaining steady in women 18-34 and 18-49.
Over at CBS, The Young and the Restless posted positive gains in their week to week numbers by gaining 70,000 total viewers as Nick (Joshua Morrow) and Phyllis (Gina Tognoni) got back in the saddle, and promptly had their business spread all over town. The #1 daytime soap opera regained its position at #1 in all key demos after dipping a bit last week.
The Bold and the Beautiful is the only one of the daytime dramas to lose viewers for the week, dropping 10,000 viewers, as Donna (Jennifer Gareis) and Quinn (Rena Sofer) began the inevitable battle over Honey Bear (John McCook). Bill (Don Diamont) moved closer to getting the goods on that self-righteous Ridge (Thorsten Kaye) and the character formerly known as Thorne (Ingo Rademacher). More good news to report is B&B was #2 across the board in the key demos.
I have to say I'm enjoying B&B these days. It really has started to gel as multiple stories are being told at one time. It's nice to see ALL of the Logan sisters on my screen (Welcome back, Donna!) alongside most of the Forrester clan (Where are you, Rick?). The most noticeable improvement over the past month or so is the presence of multiple storylines on screen at the same time. We can watch Bill figure out Ridge's deception, while also watching Quinn/Donna/Pam (Alley Mills), and also get a little bit of a fashion show on the side. Well done.
It's much harder to be Pollyanna about the yikes-worthy loss of year to year viewers at both Y&R (-475,000) and B&B (-375,000). I can only hope that with the improved storylines and pacing at B&B, and slow improvements happening at Y&R, (we'll get there with next week's ratings) that the yearly numbers will start moving in the opposite direction.
What do you think? Did the ratings for this week reflect your opinions about the stories on your screen? Sound off in the comments!