The ratings for the week of November 19-23 are up and the pickings are slim for a positive spin. (Source: Soap Opera Network). Each soap, except General Hospital, demonstrated small growth in at least one area, while all of the daytime dramas were down year to year in total viewers. These numbers represent a three days of episodes in a week featuring Thanksgiving festivities! Let's get into it . . .
Days of Our Lives demonstrated the most growth for their Thanksgiving episodes with a gain of 26,000 viewers for the week (2.226 million total viewers), but was down year to year by 153,000 viewers - the smallest loss of all four daytime dramas. DAYS also showed some growth, or a very minimal loss, in all key demos.
Of note, DAYS moved in front of The Bold and the Beautiful to snag #3 in women 18-49 (0.51/330,000) as The Young and the Restless celebrated Thanksgiving with a gain of 22,000 viewers for the week (4.213 million total viewers). But, Y&R was down a substantial 330,000 viewers year to year. The #1 daytime drama retained its status in all key demos with a small gain among women 18-34 (0.35/123,000).
B&B featured its annual Thanksgiving dinner around the Forrester table and posted a gain of 14,000 viewers for the week (3.333 million total viewers). But, it was down a staggering 358,000 viewers year to year. In better news, the CBS sudser gained a small number of viewers in the key demo of women 18-34 (0.28/97,000). As previously mentioned, the #2 daytime drama slid to last place in women 18-49 with a tie for its all time low rating (0.49/319,000).
GH and its unique tradition of Thanksgiving Quartermaine pizza was the only daytime drama that didn't post gains for the week. It had a loss of 14,000 viewers (2.329 million total viewers) and an eye-popping loss of 476,000 total viewers year to year. The ABC soap was also the only daytime drama without gains in the key demos. However, they did manage to scoot up into 2nd place amongst women 18-49 (0.54/353,000).
A note about the ratings posted earlier this week that outlined the week of November 12-16. (Source: Soap Opera Network). For that week, GH was the only daytime drama to post gains in total viewers and all key demos.
I'd be remiss if I didn't point out this news, which was the subject of much Twitter scuttle: DAYS beat GH one day that week - the day of the Sonny-centric episode.
What do you think? Do these numbers reflect your thoughts about the Thanksgiving festivities on your favorite show? Is it notable that DAYS beat GH on the day of the Sonny-centric episode? Sound off in the comments!