The ratings for the week of December 24-28, 2018 have arrived and to what do my wondering eyes appear? Why it's Days of Our Lives playing all kinds of hell with the order of things in the daytime world! (Source: Soap Opera Network). Let's get into it . . .
The week of Christmas is often one that is cherished by fans of DAYS. The decorating of the Christmas tree in the Horton living room and the celebration with the children at University Hospital are often reason enough for folks to gather round the television. This year, the week of Christmas also featured the reveal of Gabi's (Camila Banus) plot to destroy Abigail (Kate Mansi) and Stefan (Tyler Christopher), the beginning of trouble in paradise for supercouple in the making, Ciara (Victoria Konefal) and Ben (Robert Scott Wilson), and the setup for all of the delicious goodness that was to come the week of the New Year! The result of this flurry of activity, on what is often a filler week? FOLKS. TUNED. IN.
DAYS gained 196,000 total viewers for the week (2.412 million/1.69), but was still down 85,000 viewers year to year. This gain in viewers for the week was enough for the NBC soap to move past General Hospital into the #3 spot by just under 100,000 viewers. Even more importantly, the gains were consistent, as DAYS beat GH all three days of the week that counted towards this week's numbers. Of note, the gain in viewers moved DAYS to within less than 1 million viewers of #2 The Bold and the Beautiful.
These gains were also demonstrated in the key demos. DAYS moved to #2 in women 18-49 - less than 40,000 viewers away from #1 The Young and the Restless. In addition, they inched past GH to #3 in women 18-34, and leapt over both GH and B&B to #2 in women 25-54. Congratulations to the folks at DAYS for these encouraging numbers . . . oh yeah, and that recently announced RENEWAL FOR Season 55!
Related: NBC Renews Days of Our Lives!
It was certainly an amazing surprise to see this week's ratings, but it is important to put them in perspective. These gains are impressive, but they represent three days from one week of episodes. The trend for DAYS in the ratings this fall/winter has been very slow, but steady, gains. The show is certainly moving in the right direction (UP!), but folks should probably slow their roll before making sweeping statements about what this week means in terms of future numbers.
All that being said, YAY DAYS!
Y&R actually demonstrated the largest gain in weekly viewers by adding 344,000 total viewers (4.31 million/3.07). Unfortunately, these numbers also represented a staggering loss of 487,000 viewers year to year. The CBS soap remained #1 and showed gains for the week in all key demos. Hmmmm, I wonder what happened the week of Christmas that might have helped Y&R gain viewers . . . oh yeah, Victor (Eric Braeden) returned! You got that?! Victor returned and convinced Auntie Nate (Brooks Darnell) to remove his "baby" (Melody Thomas Scott) from the hospital. In other news, there was something about an expensive purse and a song and some such . . . but I'm guessing Victor's highly anticipated return at least partially fueled these gains.
Over at B&B, the week of Christmas featured Reese (Wayne Brady) being threatened because he owes some stranger some money, which also put Zoe (Kiara Barnes) in danger. In other stories, Hope (Annika Noelle) and Liam (Scott Clifton) planned their ill-fated, "BABYMOON". . . Side Note: STOP IT! I. CAN. NOT. with that made up word that I shall cease mentioning.
Despite my aversion to the aforementioned, but never to be mentioned again, ill-fated event, the CBS soap gained 196,000 viewers for the week (3.37 million/2.4). These numbers also represented a gasp-inspiring loss of 414,000 viewers year to year. The key demos brought B&B some positive news as they demonstrated gains in viewers for the week even if those gains did not reflect upward mobility in the rankings.
GH's holiday bliss featured the delicious prison visit Obrecht (Kathleen Gati) bestowed upon Nelle (Chloe Lanier), Ryan (Jon Lindstrom) taunting Kevin (Jon Lindstrom), and Michael (Chad Duell) and Willow (Katelyn MacMullen) grieving over losing their children. With only three days of the week counting for GH, they gained 2,000 total viewers (2.31 million/1.69). The same could not be said for year to year viewership as the ABC soap was down an ugh-worthy 436,000 viewers. In the key demos, GH posted gains in women 18-49, adding 33,000 viewers and topped B&B for #3, and women 25-54 where they gained 37,000 viewers but fell to #4.
Enough with my thoughts. What do YOU think? Do you think DAYS will maintain its upward mobility? Do these numbers represent what you thought about your favorite show for the week of Christmas? Sound off in the comments below!