Skip to main content

David Michales OUT; Steve Ulrich IN as SVP of Daytime Emmys and Event as NATAS Announces Changes to Awards


The National Academy of Television Arts & Sciences (NATAS) has announced it has revamped its leadership, and it includes who will be in charge of the Daytime Emmy Awards. On Thursday, the organization announced Senior Vice President of the Daytime Emmy Awards and Events David Michaels is stepping down from the role he's had for almost five years.

Replacing Michaels is Steve Ulrich, who will now become Senior Vice President, Production and Events, a newly created post that will be in charge of the planning and execution of the Daytime, News & Documentary, Sports, and Technology & Engineering Emmy Awards ceremonies, along with the the National Student Production Awards and other NATAS events and programs. Lisa Armstrong, who boarded NATAS in February, will now become the Director, Production and Events. 

This restructuring comes by NATAS president and CEO Adam Sharp. Sharp joined the organization last November when the four remaining daytime dramas threatened to boycott the Daytime Emmys unless changes were made over the voting and accounting practices. 

Scroll to Continue

Recommended Articles

 RELATED: All Four Soaps Threaten Daytime Emmy Boycott

The boycott never happened and NATAS has already implemented changes which they claim gave the production of the ceremonies autonomy and individualize the top-level administration of the competitions. Sharp said in a statement,

“This realignment allows our leadership team to think more strategically across all our programs as we work to serve this growing audience. Further, it builds on efforts initiated last year to strengthen confidence in the Emmy Awards process by responding to concerns raised regarding common oversight of awards administration and production.

Sharp also revealed a sizable growth in the audience for both the Daytime and Sports Emmys because of social media viewership. The Daytime Emmys are streamed online and shown live in May on Facebook, Twitter, YouTube, and