The ratings are out for the week of September 16-20, 2019. (Source: Soap Opera Network). The ratings for the past month have featured more changes than Vivian has wigs on Days of Our Lives . . . if you don't watch DAYS, you should, and Robin Strasser's Vivian has A LOT of wig changes. Long story short, the ratings game has been anything but boring. Let's get into it.
For the second time in three weeks (and only the fourth time since 2011), DAYS topped General Hospital in both total viewers (2.076 million to 1.990 million) and in households (1.52/6-1.51/6). In addition, DAYS jumped to #3 in the key demos, women 18-49 (2nd consecutive week) and women 18-34.
DAYS' ratings stabilized and began to rise leading up to John (Drake Hogestyn) and Marlena's (Deidre Hall) anniversary party - featuring John snatching the Nicole (Arianne Zucker) right out of Kristen (Stacy Haiduk). This ratings week included the return of Jordan Ridgeway (Chrishell Hartley), Kate (Lauren Koslow) surviving the business end of Vivian's (Robin Strasser) gun only to be choked out in her hospital bed, and Jennifer Rose's (Melissa Reeves) random kidnapping.
During the same time period, GH's ratings hit the skids with storylines featuring FrankenDrew (Roger Howarth) and Kim (Tamara Braun) engaging in a little flash drive philandering, Shiloh (Coby Ryan McLaughlin) putting the screws to Peter (Wes Ramsey), and Sasha (Sophia Mattsson) revealing her imposter status to Michael (Chad Duell).
Do storylines and/or featured actors have an immediate positive or negative impact on a daytime drama's ratings? The answer, most likely, is no. That being said, trends can be important to track. DAYS has definitely stabilized and has slowly started to trend upward. The NBC daytime drama has a net gain of 148,000 viewers over the past month in addition to its gains in all key demos. At the same time, GH has been slowly trending downward for quite a while. The ABC daytime drama has seen a net loss of 229,000 viewers in addition to its losses year to date (down 329,000 viewers) and in all key demos.
It will be interesting to see if these trends hold as we move further into the new season. DAYS bumping past GH in total viewers and the key demos is still a novel event that causes most of us to take notice. If these trends continue, it won't be long before novelty wears off and norm sets in. Stay tuned.
Over at CBS, The Bold and the Beautiful continues to put up strong numbers in total viewers and all key demos. Over the past month, B&B smacked The Young and the Restless down from its lofty perch in all key demos, while continuing to shrink the gap in total viewers.
This week, B&B pulled in an average of 3.292 million total viewers and was the only daytime drama to show an increase from last year (+99,000 viewers). In addition, B&B continues to top women 18-34, while placing second in all other key demos. These strong numbers reflect the continuing fallout from the baby Beth reveal, with a focus on Ridge (Thorsten Kaye) and Shauna (Denise Richards) "hitting the sheets", Katie's (Heather Tom) less than stellar organs, and Thomas' (Matthew Atkinson) vendetta against the Logan women.
Over at Y&R, Billy (Jason Thompson) sweating out the DID, Sharon (Sharon Case) and Jack's (Peter Bergman) life-renewing journey and Adam's (Mark Grossman) tenure as the source of all things evil, yielded an average of 3.677 million viewers - down 180,000 viewers for the week and 291,000 viewers year to year. In the key demos, Y&R was tops in women 18-49 and 25-54.
The #1 daytime drama has been struggling for a while to find its focus. Over the past year, Y&R has seen what was once a 775,000 lead in total viewers over B&B be cut in half to 385,000 total viewers. The two CBS daytime dramas are now jockeying for the #1 position in all key demos on a weekly basis.
B&B and DAYS are trending upward and Y&R and GH are trending downward. Do these trends reflect what you've been watching on your favorite stories? Sound off in the comments!