The ratings for the week of September 23-27 returned the daytime rankings to a somewhat familiar pattern, but continued to support the narrative of problematic longer term trends. (Source: Soap Opera Network).
Let's start with positives! Both The Young and the Restless and General Hospital rebounded from miserable weeks with gains in total viewers, and The Bold and the Beautiful continued to be the only daytime drama to be up in viewers year to date! Days of Our Lives . . . well . . . it dipped just enough in total viewers to slip back into fourth place. Let's get into it.
Y&R gained the most total viewers, with 104,000, for the week. However, they continued to be the soap that has lost the most viewers year to date (-183,000) - though just barely. The #1 soap in daytime also saw a return to #1 in all key demos as Jack (Peter Bergman) and Traci (Beth Maitland) decided to write a book about the Abbott family and Victoria (Amelia Heinle) was arrested for Victor's (Eric Braeden) "murder".
The Bold and the Beautiful dropped 74,000 viewers, but held onto positive gains year to year (+8,000). The #1 international drama slipped to #2 in all key demos as Wyatt (Darin Brooks) proposed to Sally (Courtney Hope) and Katie's (Heather Tom) ailing kidney threatened to send her on to her reward.
At General Hospital, viewers headed back to Port Charles to see Shiloh (Coby Ryan McLaughlin) break out of the pokey and Kim (Tamara Braun) confess her flash drive romance to Julian (William deVry). Overall, the ABC daytime drama gained 41,000 viewers for the week and regained #3 in all key demos. At the same time, GH is still down 174,000 viewers year to year.
Over in Salem, DAYS viewers were not quite so keen to hear that Kristen (Stacy Haiduk) was fertilized with Brady's (Eric Martsolf) seed and Julie (Susan Seaforth Hayes) was seemingly headed on to glory. Overall, DAYS shed 64,000 viewers for the week and an ugly 174,000 viewers year to date. In addition, it returned to #4 in all key demos.
As we discussed last week, one week does not make for long term celebration or despair. Trends are more important. The last couple of months have shown upward mobility for both B&B and DAYS, and have been somewhat less than thrilling for Y&R. For GH, let's just say it was nice to see them rebound a bit this week.
Long story short, watch your stories folks! Tune in live! Tune in same day! Tune in within one, five or seven days! Just watch!
Sound off in the comment with your thoughts on the numbers!