Will Packer is dipping into the primetime pop culture arena. The man that brought moviegoers smash hits as Girls Trip, Night School, and What Men Want and his team over at Will Packer Media are teaming up with Lionsgate's Debmar-Mercury once again. They are delivering a five-week test run of the pop culture and entertainment magazine show Central Ave.
Earlier this year Packer's first successful partnership with Debmar-Mercury came together and brought viewers at OWN the sexy and scandalous drama Ambitions, created and executive produced by Daytime Confidential's own Jamey Giddens.
According to Broadcasting & Cable, Central Ave will focus on a "multicultural audience with reporting delivered through a provocative, socially conscious and diverse lens." The show will be hosted by BET's Julissa Bermudez and former Olympic track star Sanya Richards-Ross. According to Packer,
On its face, it looks very different than anything you see in that space. We’re the new kids on the block with new energy. We offer a different perspective than any other show out there.
The half-hour show will air on Fox stations and will be broadcast live from Atlanta. According to Debmar-Mercury co-president Mort Marcus, Central Ave gives a different perspective than other shows. Marcus stated,
There’s no need for another Extra, Entertainment Tonight or Access Hollywood. We believe there is room for another entertainment magazine but it needs to come from a different point of view
Central Ave debuts on Nov. 4 late-night, daytime and primetime: WNYW New York at 7:30 p.m.; KTTV Los Angeles at 6:30 p.m.; WTTG Washington at midnight; KRIV Houston at 12:30 p.m.; WAGA Atlanta at 7 p.m.; KSAZ Phoenix at 12:30 p.m.; WJBK Detroit at midnight; and WFTC Minneapolis at 8:00 p.m.