The ratings are in for the week of November 18-22 and at first glance I felt an overwhelming sense of ickiness. (Source: Soap Opera Network). After that feeling passed, I remembered these numbers were impacted by the impeachment hearings and maybe weren't quite so dismal. Oy . . . let's get into it.
The Bold and the Beautiful dropped 271,000 viewers for the week (3.085 million/2.28) and 255,000 total viewers year to year as two episodes aired focusing on Hope (Annika Noelle) and Brooke's (Katherine Kelly Lang) continued efforts to hide the truth about acid-washed Thomas (Matthew Atkinson). Good news comes with a look at the demos, B&B topped the ratings in women 18-49 and 18-34!
Days of Our Lives aired two episodes which focused on how Adrienne (Judi Evans) died, and Jennifer Rose's (Melissa Reeves) distaste for Justin (Wally Kurth) and Kayla's (Mary Beth Evans) nekkid grieving. For the week, DAYS dropped 91,000 viewers (1.969 million/1.45) and 258,000 year to year. Again, better news can be gleaned from a look-see at the key demos as DAYS tied for 1st in women 18-49 and third in women 25-54. The latter demo being the most key of the key demos. Good news, indeed.
General Hospital aired three episodes for the week featuring Sonny (Maurice Benard) and Carly's (Laura Wright) growing concern for Mike (Max Gail). GH dropped 140,000 viewers for the week (2.027 million/1.55) and 304,000 year to year. The key demos were not as positive as the ABC daytime drama tumbled to last place in both women 18-49 and women 25-54.
The Young and the Restless aired four episodes focusing on Billy (Jason Thompson) saying "deuces" to Jabot and the confusing tale of Cane's (Daniel Goddard) possible involvement in stealing the fortune from Devon (Bryton James), one of the only wealthy people of color in daytime. These stellar stories yielded a loss of 215,000 viewers for the week (3.484 million/2.55) and a mind blowing 733,000 viewers year to year. These numbers reflect an all time low in total viewers and a tie for all time low in household ratings. In the key demos, the #1 daytime drama fully retained the top spot in women 25-54.
The fretting should perhaps be kept to a minimum as the impeachment hearings led to a confusion in scheduling. Some episodes were incomplete and others were put fully online, which yields no information for these reported ratings. Let's see how these numbers shift and change as the weeks progress.
What do you think? Are you fretting? Do you think these ratings reflect what you were watching on your screens? Sound off in the comments!