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The Bold and the Beautiful's Brad Bell Reflects on Writing During Quarantine, Upcoming "Long-Term Story Arcs"

Brad Bell

The Bold and the Beautiful head writer/executive producer Brad Bell opened up to Soap Opera Digest about the challenges and opportunities of writing during COVID-19 and future storylines.

Bell discussed the creative decisions the writing team has been making:

We’re going to be cranking out as many shows as we can as quickly as we can. We definitely have a stockpile of scripts to draw from now. We have a few new characters com- ing aboard. You know, having all this time to name a character … you come up with 100 different names. And then you think, 'Maybe this one is better,' or 'Maybe we can tie it into this family.' It’s really a great luxury more than anything else.

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Picking up where the characters left off, Bell is excited to get his storylines going again. What's coming up? Changes are on the horizon for Steffy (Jacqueline MacInnes Wood), as well as some other leading ladies. He teased:

I’m enthusiastic because we have this great cast. We’ve got a great story coming up for Denise Richards [Shauna] and Rena [Sofer, Quinn] and [Katherine] Kelly [Lang]. We’ve got great stories. Having this time really has given us time to do long-term story arcs and it’s wonderful. I think we’re ready to go like never before. We’re going to have a sensational year.