He told USA TODAY that "there is a thin line and a balance" between profiting from those with mental illness and spreading awareness of mental illness. He discussed a recent episode of The Dr. Phil Show, stating:
I spoke to the audience before the guest came out and said, 'We're going to have a guest come out here in a few minutes that has some pretty unusual thinking that might even sound comical in some regards, but I want everyone to remember that this is their life and to them, this is very real.'
He shared that having these conversations
allows us to talk about these issues in a serious way, so people could go, 'Wow, my Uncle Bob is exactly that way, and I didn't realize this is a mental illness. It's not just him being wacky or bizarre.'
Of these topics, McGraw noted:
It's on TV for a reason. We take it seriously as we go through it and I think if you go about it that way, people respect the fact that you're doing it for a reason.